Research on Segmenting E-Commerce Customer through an Improved K-Medoids Clustering Algorithm

Table 4

The table of partial data of RFMCV model after normalized treatment.

Customer_unique_id	R	F	M	C	V
5	−0.000902	2.068466	−0.097700	−0.745080	−0.397498
18	−0.623415	−0.018191	1.465430	1.340590	−0.390554
22	1.247733	3.807347	0.597041	−0.390554	−0.390554
…	…	…	…	…	…
906311	−0.625219	−0.365967	−1.139736	−0.397498	−0.390554
906338	0.935574	1.025137	0.324119	0.167400	−0.390554
906355	0.311257	−0.677361	−0.097700	0.428109	−0.390554