Coordination of Supply Chains with Competing Manufacturers considering Fairness Concerns

Figure 1

Effect of RS contract on supply chain of manufacturer’s peer-to-peer-induced equity concern: (a) the impact of RS on W-Price; (b) the impact of RS on R-Price; (c) the influence of RS on retailer profit; (d) the influence of RS on manufacturer profit; (e) the influence of RS on the total utility of supply chain.

(a)

(b)

(c)

(d)

(e)