Research Article

Enterprise Network Marketing Prediction Using the Optimized GA-BP Neural Network

Table 1

Comparison of sales forecast results and actual values based on BP neural network.

MonthPredicted salesActual salesRelative error (%)

13026783309558.54
21595741635342.42
3200677187598−6.97
4220792201755−9.44
52185572249542.84
6209693200996−4.32
7235060213466−10.12
8207324195249−6.18