Research Article
Enterprise Network Marketing Prediction Using the Optimized GA-BP Neural Network
Table 1
Comparison of sales forecast results and actual values based on BP neural network.
| Month | Predicted sales | Actual sales | Relative error (%) |
| 1 | 302678 | 330955 | 8.54 | 2 | 159574 | 163534 | 2.42 | 3 | 200677 | 187598 | −6.97 | 4 | 220792 | 201755 | −9.44 | 5 | 218557 | 224954 | 2.84 | 6 | 209693 | 200996 | −4.32 | 7 | 235060 | 213466 | −10.12 | 8 | 207324 | 195249 | −6.18 |
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