Research on Coordination Complexity of E-Commerce Logistics Service Supply Chain

Table 2

Symbols and descriptions of research models.

Symbols	Descriptions
q	Market demand for product
	Market base demand for product
	The elasticity coefficient of market demand to price
	The elasticity coefficient of market demand to logistics service
	Selling price of E-commerce product
	Effort level of logistics service
	The sensitivity coefficient of logistics service
	Marginal profit of E-commerce mall or alliances
	Cost sharing ratio
	Unit cost of procurement and operation for E-commerce product
	Unit cost of express company
	Unit delivery cost of terminal distribution service provider
	Service cost of logistics service provider
	Unit price of express company
	Unit price of terminal distribution service provider
	Service quotation of express company and terminal distribution service provider alliance
	Revenue sharing ratio
	Increase ratio of unit delivery price