The Influence of Substituting Prices, Product Returns, and Service Quality on Repurchase Intention
Table 11
Hypothesis testing result summary.
Hypothesis
Relationships
Path coefficients
-value
Confidence interval
Results
H1a
SWTCST⟶REPINT
0.224
0.002
0.152–0.301
Supported
H1b
SWTCST⟶CUSTSATF
0.167
0.003
0.075–0.259
Supported
H1c
SWTCST⟶CUSTSATF⟶REPINT
0.111
0.002
0.051–0.176
Supported
H2a
PRODRTN⟶REPINT
−0.038
0.319
−0.031–0.127
Not supported
H2b
PRODRTN⟶CUSTSATF
−0.100
0.059
−0.218–0.004
Not supported
H2c
PRODRTN⟶CUSTSATF⟶REPINT
−0.066
0.055
−0.150–0.001
Not supported
H3a
SERVQLTY⟶REPINT
0.618
0.001
0.551–0.711
Supported
H3b
SERVQLTY⟶CUSTSATF
0.646
0.002
0.543–0.724
Supported
H3c
SERVQLTY⟶CUSTSATF⟶REPINT
0.426
0.002
0.337–0.521
Supported
H4
CUSTSATF⟶REPINT
0.660
0.001
0.570–0.752
Supported
Note. mean significant at level ; mean significant at level .SWTCST: switching costs; PRODRTN: product returns; SERVQLTY: service quality; CUSTSATF: customer satisfaction; REPINT: repurchase intention.
