[Retracted] The Effect of Mobile Marketing Design on Consumer Mobile Shopping

Table 3

The results of the reliability analysis.

Item	Squared multiple correlation	Alpha if item deleted	Cronbach’s α
MSQ			0.881
MSQ2	0.650	0.888
MSQ3	0.792	0.831
MSQ4	0.775	0.835
MSQ5	0.771	0.836
MSP			0.842
MSP1	0.682	0.804
MSP2	0.726	0.761
MSP3	0.712	0.775
CRED			0.892
CRED1	0.746	0.868
CRED2	0.786	0.853
CRED3	0.744	0.868
CRED4	0.776	0.857
PLE			0.944
PLE1	0.864	0.929
PLE2	0.889	0.924
PLE3	0.888	0.924
PLE4	0.770	0.946
PLE5	0.842	0.933
ARO			0.950
ARO2	0.899	0.923
ARO3	0.908	0.916
ARO4	0.876	0.939
DOM			0.914
DOM1	0.858	0.879
DOM2	0.844	0.882
DOM3	0.805	0.890
DOM4	0.731	0.905
DOM5	0.686	0.918
BI			0.902
BI1	0.690	0.893
BI2	0.814	0.868
BI3	0.726	0.890
BI4	0.817	0.869
BI5	0.752	0.881