Analysis on Quantified Self-Behavior of Customers in Food Consumption under the Perspective of Social Networks

Table 1

Demographic characteristics of respondents.

Category		Number	Percentage	Category		Number	Percentage
Gender	Male	469	49.79	Average net monthly income	Below $300	249	26.43
	Female	473	50.21		$300-$800	225	23.89
Age	Below 25	43	4.56		$800-$1500	334	35.46
	26–35	298	31.63		Above $1500	134	14.23
	36–45	291	30.89	Residence	Urban	445	47.24
	Above 46	310	32.91		Rural	497	52.76
Education	Below bachelor degree	331	35.14	Health awareness	High	598	63.48
	Above bachelor degree	611	64.86		Medium	210	22.29
Minimum net monthly income	Below $150	221	23.46		Low	134	14.23
	$150–$300	247	26.22	Health knowledge	High	250	26.54
	$300–$800	346	36.73		Medium	289	30.68
	Above $800	128	13.59		Low	403	42.78