Analysis on Quantified Self-Behavior of Customers in Food Consumption under the Perspective of Social Networks

Table 2

The influence of quantified self on consumers’ willingness and scale of healthy food consumption.

	(1)	(3)	(4)
	Quantified self	Consumption intention	Consumption scale
Constant	0.324	−0.963	−0.383
	(0.031)	(0.224)	(0.228)
Quantified self		0.292	0.351
		(0.032)	(0.033)
Register	0.118	0.153	0.212
	(0.104)	(0.068)	(0.070)
Gender	−0.030	0.023	0.004
	(0.089)	(0.059)	(0.060)
Age	0.051	0.030	0.004
	(0.006)	(0.004)	(0.004)
Education	0.102	0.132	0.137
	(0.094)	(0.062)	(0.063)
Income	0.122	0.002	0.052
	(0.046)	(0.031)	(0.031)
Health knowledge	0.045	0.058	0.060
	(0.056)	(0.017)	(0.028)
Health awareness	0.034	0.015	0.046
	(0.011)	(0.040)	(0.010)
N	942	942	942
Adj. R^2		0.233	0.206

Standard errors in parentheses, , , .