Analysis on Quantified Self-Behavior of Customers in Food Consumption under the Perspective of Social Networks

Table 3

The moderating role of social networks.

	(1)	(2)	(3)	(4)	(5)	(6)
	Consumption intention			Consumption scale
Constant	0.060	0.060	0.021	0.051	0.047	0.013
	(0.035)	(0.035)	(0.029)	(0.035)	(0.034)	(0.029)
Quantified self	0.190	0.143	0.371	0.197	0.120	0.373
	(0.043)	(0.043)	(0.030)	(0.043)	(0.042)	(0.029)
Social network	0.273			0.279
	(0.044)			(0.044)
Quantified self  social network	0.082			0.069
	(0.026)			(0.026)
Emotional network		0.171			0.228
		(0.030)			(0.030)
Quantified self  emotional network		0.116			0.073
		(0.028)			(0.028)
Instrumental network			0.334			0.382
			(0.044)			(0.043)
Quantified self  instrumental network			0.080			0.063
			(0.027)			(0.026)
Control variables	Control	Control	Control	Control	Control	Control
N	942	942	942	942	942	942
Adj. R^2	0.219	0.234	0.205	0.223	0.252	0.226

Standard errors in parentheses, , , .