Research Article

The Influence of Individual Characteristics on Cultural Consumption from the Perspective of Complex Social Network

Table 3

Impact of householder’s individual characteristics on cultural consumption under the influence of social networks.

Cultural consumptionEntertainment consumptionEducation consumptionTourism consumption
Model3Model4Model3Model4Model3Model4Model3Model4

Communication costs0.4910.3470.5900.4810.2090.2000.1940.274
(0.0162)(0.0165)(0.0177)(0.0183)(0.0176)(0.0177)(0.0209)(0.0219)

Gift money0.09940.1100.07460.07290.08690.08430.1440.136
(0.0106)(0.0103)(0.0115)(0.0110)(0.0113)(0.0111)(0.0131)(0.0127)

Social interaction0.1350.1010.1670.09330.09220.03940.0636−0.000509
(0.0273)(0.0267)(0.0266)(0.0258)(0.0294)(0.0294)(0.0299)(0.0292)

Household income0.08380.05420.09200.07670.07170.06290.1990.181
(0.0119)(0.0118)(0.0134)(0.0132)(0.0117)(0.0118)(0.0164)(0.0164)

Household assets0.1440.1330.08950.09670.1090.07510.2300.198
(0.00913)(0.00916)(0.00996)(0.00987)(0.0100)(0.0103)(0.0119)(0.0119)

Gender−0.131−0.000493−0.138−0.0987
(0.0306)(0.0303)(0.0341)(0.0337)

Marriage−0.0151−0.2690.1780.0591
(0.0425)(0.0428)(0.0521)(0.0495)

Health−0.002390.002540.00606−0.0361
(0.0131)(0.0143)(0.0138)(0.0171)

Household registration−0.191−0.0765−0.159−0.505
(0.0318)(0.0408)(0.0313)(0.0526)

Household size0.1130.00745−0.0173−0.106
(0.00887)(0.0100)(0.00997)(0.0131)

31∼400.346−0.1800.134−0.00263
(0.0527)(0.0484)(0.0616)(0.0590)

41∼500.487−0.4020.4780.0509
(0.0513)(0.0482)(0.0606)(0.0585)

51∼60−0.0939−0.6300.1720.175
(0.0536)(0.0509)(0.0655)(0.0602)

Over 60−0.319−0.9090.01950.255
(0.0531)(0.0496)(0.0669)(0.0595)

Undergraduate and junior college0.4320.1770.2060.323
(0.0315)(0.0296)(0.0349)(0.0331)

Master and doctor0.7320.3540.4290.476
(0.0914)(0.0768)(0.0970)(0.0831)

Constant1.0092.048−0.5591.0454.0854.4910.1780.501
(0.145)(0.168)(0.168)(0.183)(0.146)(0.180)(0.202)(0.224)

N164091638687968781104001038561996192
R20.1530.2150.2140.2850.0950.1270.2290.282

Note. Standard errors are given in parentheses. , , and .