Research Article
The Influence of Individual Characteristics on Cultural Consumption from the Perspective of Complex Social Network
Table 5
Variance inflation factor test.
| | VIF | Cultural consumption | Entertainment consumption | Education consumption | Tourism consumption |
| Household income | 1.58 | 1.49 | 1.72 | 1.51 | Household assets | 1.5 | 1.48 | 1.52 | 1.45 | Household size | 1.35 | 1.37 | 1.36 | 1.4 | Communication cost | 1.37 | 1.39 | 1.37 | 1.42 | Gift money | 1.2 | 1.22 | 1.2 | 1.14 | Social interaction | 1.07 | 1.05 | 1.09 | 1.04 | Gender | 1.13 | 1.11 | 1.14 | 1.08 | Marriage | 1.19 | 1.17 | 1.17 | 1.12 | Health | 1.14 | 1.12 | 1.16 | 1.1 | Household registration | 1.32 | 1.28 | 1.28 | 1.34 | Age groups | 1.34 | 1.35 | 1.31 | 1.35 | Education groups | 1.2 | 1.23 | 1.23 | 1.24 | Average VIF | 1.28 | 1.27 | 1.3 | 1.27 |
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