Using Distribution Alliance to Signal the Seller’s Service Quality in Online Retailing Platforms

<div>The local optimal solutions in different situations of certification accuracy: (a) details of decision space; (b) in the situation of <span class="nowrap"><svg height="12.7178pt" id="M251" style="vertical-align:-3.42947pt" version="1.1" viewbox="-0.0498162 -9.28833 102.584 12.7178" width="102.584pt" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink"><g transform="matrix(.013,0,0,-0.013,0,0)"><path d="M384 0V27C293 34 287 42 287 114V635C232 613 172 594 109 583V559L157 557C201 555 205 550 205 499V114C205 42 199 34 109 27V0H384Z"></path></g><g transform="matrix(.013,0,0,-0.013,6.24,0)"><path d="M368 703H309L44 -163H104L368 703Z"></path></g><g transform="matrix(.013,0,0,-0.013,11.601,0)"><path d="M412 140C382 77 369 73 315 73H129L270 222C362 320 402 379 402 466C402 571 322 635 234 635C177 635 130 609 99 576L42 495L64 475C90 514 133 568 201 568C274 568 318 519 318 435C318 349 255 267 193 193C144 135 87 78 32 23V0H405C417 45 427 89 440 131L412 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23V0H405C417 45 427 89 440 131L412 140Z"></path></g></svg>;</span> (d) in the situation of <span class="nowrap"><svg height="15.2133pt" id="M253" style="vertical-align:-3.429399pt" version="1.1" viewbox="-0.0498162 -11.7839 115.272 15.2133" width="115.272pt" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink"><g transform="matrix(.013,0,0,-0.013,0,0)"><path d="M412 140C382 77 369 73 315 73H129L270 222C362 320 402 379 402 466C402 571 322 635 234 635C177 635 130 609 99 576L42 495L64 475C90 514 133 568 201 568C274 568 318 519 318 435C318 349 255 267 193 193C144 135 87 78 32 23V0H405C417 45 427 89 440 131L412 140Z"></path></g><g transform="matrix(.013,0,0,-0.013,6.24,-1.543)"><path d="M782 731H740L476 -79H474L280 352L133 274L151 239L242 286L473 -219L782 731Z"></path></g><rect height="0.65243" width="6.26339" x="16.2093" y="-11.0816"></rect><g transform="matrix(.013,0,0,-0.013,16.209,0)"><path d="M412 140C382 77 369 73 315 73H129L270 222C362 320 402 379 402 466C402 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Complexity

fig4

Figure 4

Figure 4: Using Distribution Alliance to Signal the Seller’s Service Quality in Online Retailing Platforms 