Research on Intelligent Recommendation Business Model of Tourism Enterprise Value Platform from the Perspective of Value Cocreation

Table 1

User-item scoring matrix.

User/item	I1	I2	I3	…	In
U1	R11	R12	R13	…	R1n
U2	R21	R22	R23	…	R2n
…	…	…	…	…	…
Um	Rm1	Rm2	Rm3	…	Rmn