Research Article

An Evolutionary Game Analysis on Public Information Communication between the Government and the Public in China

Table 3

All parameters and their descriptions.

ParametersDescriptionsValue

The cost of the government with mass communication strategy
The cost of the government with personalized recommendation strategy
The cost of the acquire strategy when the government adopts the mass communication strategy
The cost of the acquire strategy when the government adopts the personalized recommendation strategy
Arrival rate when the government chooses the mass communication strategy
Arrival rate when the government chooses the personalized recommendation strategy
The conversion rate for the revenue of the public
The value of information of piece
The revenue of the government with mass communication strategy
The revenue of the government with personalized recommendation strategy
The revenue of the acquire strategy when the government adopts mass communication strategy
The revenue of the acquire strategy when the government adopts the personalized recommendation strategy