Research Article
An Evolutionary Game Analysis on Public Information Communication between the Government and the Public in China
Table 3
All parameters and their descriptions.
| Parameters | Descriptions | Value |
| | The cost of the government with mass communication strategy | | | The cost of the government with personalized recommendation strategy | | | The cost of the acquire strategy when the government adopts the mass communication strategy | | | The cost of the acquire strategy when the government adopts the personalized recommendation strategy | | | Arrival rate when the government chooses the mass communication strategy | | | Arrival rate when the government chooses the personalized recommendation strategy | | | The conversion rate for the revenue of the public | | | The value of information of piece | | | The revenue of the government with mass communication strategy | | | The revenue of the government with personalized recommendation strategy | | | The revenue of the acquire strategy when the government adopts mass communication strategy | | | The revenue of the acquire strategy when the government adopts the personalized recommendation strategy | |
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