Research Article
Research on Influencing Factors of Knowledge Hiding Behavior in Socialized Q&A Communities: Taking Zhihu as an Example
| Hypothesis | Path | Path coefficient | value | Test result |
| H1 | Self-efficacy ⟶ knowledge hiding | −0.088 | 0.298 | Not established | H1a | Self-efficacy ⟶ evasive hiding | −0.316 | ≤0.001 | Established | H1b | Self-efficacy ⟶ playing dumb | −0.193 | 0.042 | Established | H1c | Self-efficacy ⟶ rationalized hiding | −0.257 | 0.003 | Established | H2 | Outcome expectation—> knowledge hiding | −0.322 | ≤0.001 | Established | H2a | Outcome expectation ⟶ evasive hiding | −0.379 | ≤0.001 | Established | H2b | Outcome expectation ⟶ playing dumb | −0.259 | 0.004 | Established | H2c | Outcome expectation ⟶ rationalized hiding | −0.423 | ≤0.001 | Established | H3 | Community atmosphere ⟶ knowledge hiding | −0.307 | 0.002 | Established | H3a | Community atmosphere ⟶ evasive hiding | −0.202 | 0.026 | Established | H3b | Community atmosphere—> playing dumb | −0.251 | 0.020 | Established | H3c | Community atmosphere ⟶ rationalized hiding | −0.261 | 0.008 | Established | H4 | Community atmosphere ⟶ outcome expectation | 0.423 | ≤0.001 | Established | H6 | Request ⟶ knowledge hiding | −0.258 | ≤0.001 | Established | H5 | Community atmosphere ⟶ outcome expectation ⟶ knowledge hiding | ≤0.001 | Established |
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, , represent the significance levels of 1%, 5%, and 10%, respectively. |