Research Article

Research on Influencing Factors of Knowledge Hiding Behavior in Socialized Q&A Communities: Taking Zhihu as an Example

Table 11

Hypothesis test results.

HypothesisPathPath coefficient valueTest result

H1Self-efficacy ⟶ knowledge hiding−0.0880.298Not established
H1aSelf-efficacy ⟶ evasive hiding−0.316≤0.001Established
H1bSelf-efficacy ⟶ playing dumb−0.1930.042Established
H1cSelf-efficacy ⟶ rationalized hiding−0.2570.003Established
H2Outcome expectation—> knowledge hiding−0.322≤0.001Established
H2aOutcome expectation ⟶ evasive hiding−0.379≤0.001Established
H2bOutcome expectation ⟶ playing dumb−0.2590.004Established
H2cOutcome expectation ⟶ rationalized hiding−0.423≤0.001Established
H3Community atmosphere ⟶ knowledge hiding−0.3070.002Established
H3aCommunity atmosphere ⟶ evasive hiding−0.2020.026Established
H3bCommunity atmosphere—> playing dumb−0.2510.020Established
H3cCommunity atmosphere ⟶ rationalized hiding−0.2610.008Established
H4Community atmosphere ⟶ outcome expectation0.423≤0.001Established
H6Request ⟶ knowledge hiding−0.258≤0.001Established
H5Community atmosphere ⟶ outcome expectation ⟶ knowledge hiding≤0.001Established

, , represent the significance levels of 1%, 5%, and 10%, respectively.