The Emergence of a Sustainable and Reliable Supply Chain Paradigm in Supply Chain Network Design

Table 6

Supply and demand planning in the supply chain.

Confrontation of supply and demand	Market conditions	Inventory control cost	Solution
Supply = demand	Balance	No cost	Ideal
Supply < demand	Lack of supply	Missed sales cost	Supply management-production management
Supply > demand	Supply surplus	Inventory maintenance cost	Demand management-marketing management