Research Article

A Weighted Statistical Network Modeling Approach to Product Competition Analysis

Table 2

Estimated coefficients of the 2013 co-consideration network for a weighted network and binary networks.

Input variablesWeightedBinary 1Binary 2Binary 3

Network configuration effect
 Sum/intercept−9.54−7.24−8.80−11.72

Main effect (nodal attributes)
 Import−1.46−1.00−1.31−1.59
 Price (log2)0.270.180.210.25
 Power (log2)0.050.070.010.04
 Fuel consumption−0.03−0.06−0.02−0.01
 Brand origin (USA)1.421.171.431.72
 Brand origin (Europe)1.110.821.091.31
 Brand origin (Japan)0.450.460.580.67
 Brand origin (Korean)0.750.690.901.07

Homophily effect (dyadic attributes)
 Market segment matching1.160.760.931.10
 Brand origin matching0.870.820.971.13
 Price difference (log2)−1.90−1.35−1.83−2.25
 Power difference (log2)−0.06.0.120.04−0.12
 Fuel consumption difference−0.30−0.26−0.38−0.41

Note: .