Profit Coordination and Optimization of Agricultural Product Brand Promotion Lead by Farmer Cooperative Organizations

Table 1

List of key related literature.

Author(s) and ref. no	Journal title and year	Supply chain partners	Coordination strategy	Supply chain leadership	Supply chain model	Demand
Zhong et al. [10]	Agriculture-Basel, 2021	Farmers’ cooperatives, e-commerce platforms, and governments	—	E-commerce platforms	Stackelberg game	Freshness, sales efforts
Qiu et al. [16]	International Journal of Environmental Research and Public Health, 2020	Third-party logistics service providers and retailers	Sharing revenues and service costs	TPLSP	Two-stage pricing, coordination, and volume loss reduction of the supply chain	Service level, freshness
Song and He [18]	Industrial Management & Data Systems, 2019	E-commerce enterprise, third-party logistics service provider (TPLSP), and a community convenience store	Cost sharing and revenue sharing	E-commerce enterprise	Stackelberg game	Freshness
Zhang et al. [27]	Neural Computing & Applications, 2020	Third-party cold chain logistic enterprise, fresh e-commerce company, and consumer	Cooperative game and non-cooperative game	Third-party cold chain logistic enterprise	Stackelberg game and benefit equilibrium analysis	Service level, freshness
Yu and Xiao [28]	Computers & Industrial Engineering, 2017	One supplier, one retailer, and one third-party logistics provider	—	The logistics provider-first scenario and the supplier-first scenario	Two Stackelberg games	Service level
Gao et al. [40]	Mathematics, 2023	Supplier, retailer, and consumers	Cost sharing, revenue sharing, and revenue and cost sharing	Supplier	Stackelberg game	Freshness-keeping effort
Li et al. [44]	Sustainability, 2022	A FAP supplier, a logistics service provider, and a large e-commerce platform	Profit-sharing and cost-sharing contract	—	Loss rate of FAP and the potential compensation costs to suppliers	Freshness, the efforts of reducing product costs
Yang et al. [45]	Sustainability, 2022	Suppliers and retailers	Contract coordination	Suppliers	Stackelberg game	Freshness
Yang et al. [47]	Industrial Management & Data Systems, 2017	Manufacturer, distributor, and retailer	Revenue-sharing contract	Retailer	Stackelberg game	Freshness
Zhong et al. [49]	Complexity, 2020	E-commerce mall, express company, and terminal distribution service provider	Revenue sharing, cost sharing, unit delivery price	E-commerce mall	Stackelberg game	Effort level of logistics service
This study		Farmers’ cooperatives and e-commerce platforms	Revenue sharing + cost sharing + wholesale price discount, wholesale price coordination of agricultural products	Farmers’ cooperatives	Stackelberg game	Brand promotion effort