Profit Coordination and Optimization of Agricultural Product Brand Promotion Lead by Farmer Cooperative Organizations

Table 2

Research model symbols and descriptions.

Symbol	Meaning
	Market demand for the product
	Market base demand for the product
	The elasticity coefficient of market demand to price
	The elasticity coefficient of market demand to brand promotion effort
	Selling price of the product
	Proportion of the e-commerce platform sharing its own revenue
	Brand promotion effort of the e-commerce platform
	Unit planting cost of the agricultural product
	Order quantity of e-commerce platform
	Sensitivity coefficient of the brand promotion effort of the e-commerce platform
	Unit wholesale price of the agricultural product
	The proportion of the brand promotion cost borne by the e-commerce platform