Research Article

The Impact of Social Preferences on Supply Chain Performance: An Application of the Game Theory Model

Table 1

Notation glossary.

Parameters usedDescription of the parameter

The selling price
Demand
Profit
The degree of relationship preference
The degree of status preference
The discount factor
The profit-sharing factor
The utility
The subscript for the cooperation case
The subscript for the Stackelberg competition case
The subscript for cheating case