Research Article
The Impact of Social Preferences on Supply Chain Performance: An Application of the Game Theory Model
| Parameters used | Description of the parameter |
| | The selling price | | Demand | | Profit | | The degree of relationship preference | | The degree of status preference | | The discount factor | | The profit-sharing factor | | The utility | | The subscript for the cooperation case | | The subscript for the Stackelberg competition case | | The subscript for cheating case |
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