Cultural Echoes in Modern Design: Assessing Young Consumers’ Perceptions of Traditional Bamboo Weaving Patterns

Table 3

Factor structure reflected.

Impression	Element
	1. Cheerful	2. Style	3. Unique
Hard-soft	−0.952
Male-female	−0.932		<0.01
Warm-cold	0.896
Funny-sad	0.83	0.452
Light-heavy	0.695	−0.49
Complicated-simple		0.867	0.323
Luxury-cheap		0.786	0.565
Delicate-crude	0.363	0.76
Natural-artificial		−0.738
Magnificent-plain		0.732	0.442
Traditional-modern			−0.918
Regional-international	0.415		−0.839
Static-dynamic		−0.374	−0.732
Elegant-tacky		0.524	0.643
Solid-planar	0.327	0.44	0.529
Eigenvalue	6.072	4.385	1.564
Cumulative	40.482%	29.237%	10.427%
Total of cumulative distribution			80.145%

¹Extraction method: principal component analysis. ²Rotation method: varimax with Kaiser normalization.