The Power of Words: A Study of How Search Contents Can Affect Financial Decisions

Table 1

List of words with top high cumulative profits.

Words	V. mean sum	A. mean sum	D. mean sum	Profit/loss
Success	7.49	5.80	6.38	167.041
House	7.19	3.95	6.41	165.434
Society	5.24	4.55	6.32	165.250
Freedom	7.72	5.67	7.37	159.399
Debt	1.95	5.93	3.71	159.023
Color	7.05	3.18	5.95	158.291
Stocks	5.50	3.50	4.62	155.512
Revenue	7.00	4.78	5.68	155.409
Rate	5.68	4.17	5.00	153.808
Unemployment	2.32	5.59	2.95	152.207
Portfolio	5.95	3.36	5.32	152.004
Consume	5.48	4.00	6.18	151.555
Energy	6.90	6.25	6.53	151.335
Rich	6.83	6.81	6.83	150.590
Money	7.10	6.86	6.32	150.051
Growth	6.00	4.95	6.04	148.516
Religion	5.42	5.00	4.42	147.349
Return	5.95	3.29	5.71	146.760
Gain	5.90	4.33	6.82	146.046
Transaction	5.26	3.73	5.58	145.594

In addition, their corresponding emotional scores are listed among three emotional dimensions. This table only provides a general view of the data structure in this study.