|
| Variable/reference | Number | Item |
|
| Public welfare responsibility (Jin [13]; Carroll [5]) | PWR1 | The platform is an enterprise concerned with social problems |
| PWR 2 | The platform is actively giving back to the society |
| PWR 3 | The platform is actively participating in solving social problems |
| PWR 4 | The platform is always actively engaged in public welfare |
| PWR 5 | The platform supports environmental protection |
|
| Customer extra-role behavior (Lyu and Wei [26]) | CEB1 | I am willing to make suggestions on the development of the platform |
| CEB2 | If someone maliciously accuses the platform, I will defend it |
| CEB3 | I am willing to provide help to the platform (including other users) |
| CEB4 | I will promote the advantages of the platform to others |
| CEB5 | I will actively participate in the activities of the platform |
|
| Service identity definition | SI1 | I am very satisfied with the services provided by the platform |
| SI2 | I agree with the value of the services provided by the platform |
| SI3 | I think the services provided by the platform are very useful |
|
| Interest consensus perception Xiao and Li [12] | ICP1 | While the platform gains benefits, I can also get benefits |
| ICP2 | The better the platform develops, the more benefits I get |
| ICP3 | I have the same interests as the platform |
| ICP4 | The interests of the platform are related to my own interests |
|
| Business ethical responsibility Wang [27] | BER1 | The platform does almost nothing immoral |
| BER2 | The platform has a good standard of moral behavior |
| BER3 | The platform has good self-discipline |
| BER4 | The platform will not deliberately do anything against morality |
| BER5 | I think the platform is morally self-disciplined |
|
