Research on the Influence Mechanism of Platform Corporate Social Responsibility on Customer Extra-Role Behavior

Table 5

Reliability and convergent validity analysis.

Factor	Index	Standard load	AVE	CR	α
Customer extra-role behavior (CEB)	CEB1	0.82	0.733	0.932	0.932
	CEB2	0.86
	CEB3	0.87
	CEB4	0.89
	CEB5	0.84
Public welfare responsibility (PWR)	PWR1	0.91	0.775	0.945	0.946
	PWR2	0.95
	PWR3	0.93
	PWR4	0.82
	PWR5	0.78
Service identity (SI)	SI1	0.84	0.781	0.915	0.913
	SI2	0.90
	SI3	0.91
Business ethical responsibility (BER)	BER1	0.90	0.77	0.944	0.944
	BER2	0.93
	BER3	0.92
	BER4	0.83
	BER5	0.80
Interest consensus perception (ICP)	ICP1	0.87	0.75	0.923	0.923
	ICP2	0.92
	ICP3	0.85
	ICP4	0.82