Research on the Influence Mechanism of Platform Corporate Social Responsibility on Customer Extra-Role Behavior

Table 8

Standardized structure estimation of research model.

Hypotheses	Standardized estimate	SE	CR	value
Platform public welfare responsibility ⟶ customer extra-role behavior	0.21	0.039	4.657
Service identity ⟶ customer extra-role behavior	0.29	0.053	5.808
Interest consensus perception ⟶ customer extra-role behavior	0.34	0.041	7.026
Platform business ethical responsibility ⟶ customer extra-role behavior	0.18	0.039	3.787
Platform business ethical responsibility ⟶ service identity	0.24	0.045	4.255
Platform public welfare responsibility ⟶ service identity	0.26	0.044	4.888
Interest consensus perception ⟶ service identity	0.3	0.045	5.347
Platform business ethical responsibility ⟶ interest consensus perception	0.41	0.055	7.290
Platform public welfare responsibility ⟶ interest consensus perception	0.26	0.056	4.820
Platform business ethical responsibility ⟶ platform public welfare responsibility	0.54	0.047	10.971