Research on the Influence Mechanism of Platform Corporate Social Responsibility on Customer Extra-Role Behavior

Table 9

Hypothesis test results.

	Hypothetical content	Result
H1a	Platform public welfare responsibility has a positive impact on customer extra-role behavior	Accept
H1b	Platform public welfare responsibility has a positive impact on perception of consensus of interests	Accept
H1c	Platform public welfare responsibility has a positive impact on service identity	Accept
H2	Service identity has a positive impact on customer extra-role behavior	Accept
H3a	Perception of consensus of interests has a positive impact on customer extra-role behavior	Accept
H3b	Perception of consensus of interests has a positive impact on service identity	Accept
H4a	Platform business ethical responsibility has a positive impact on customer extra-role behavior	Accept
H4b	Platform business ethical responsibility has a positive impact on service identity	Accept
H4c	Platform business ethical responsibility has a positive impact on perception of consensus of interests	Accept
H4d	Platform business ethical responsibility has a positive impact on platform public welfare responsibility	Accept