Research Article
[Retracted] The Influence of Core Technology Capability of High-Tech Industry on Sustainable Competitive Advantage
Table 4
Analysis of the adjustment effect of dynamic marketing capabilities (market awareness➔ sustainable competitive advantage).
| | | Model 1 | Model 2 | | Model statistics |
| | R2 | 0.493 | 0.500 | | F test value | 117.766 | 81.077 | | Sig | ≤0.001 | ≤0.001 | | Regression coefficients | Sig | Regression coefficients | Sig | | Market awareness | 0.057 | ≤0.001 | 0.168 | ≤0.001 | | Dynamic marketing capabilities | 0.054 | ≤0.001 | 0.240 | ≤0.001 | | Market awareness dynamic marketing capabilities | | | 0.061 | 0.038 |
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