Research Article

[Retracted] The Influence of Core Technology Capability of High-Tech Industry on Sustainable Competitive Advantage

Table 4

Analysis of the adjustment effect of dynamic marketing capabilities (market awareness➔ sustainable competitive advantage).

Model 1Model 2
Model statistics

R20.4930.500
F test value117.76681.077
Sig≤0.001≤0.001
Regression coefficientsSigRegression coefficientsSig
Market awareness0.057≤0.0010.168≤0.001
Dynamic marketing capabilities0.054≤0.0010.240≤0.001
Market awareness dynamic marketing capabilities0.0610.038