Research Article

Revenue Distribution of Hybrid Channel Supply Chain Based on Modified Shapley Value with Cost

Table 3

Revenue distribution for the traditional channel retailer.

SDecentralizeType meType mrType reType mre

(s)
(s\1)0
00
12223
1/31/61/61/61/3
(1/3) 0(1/6) ()(1/6) ()(1/3) ()