Research Article
Revenue Distribution of Hybrid Channel Supply Chain Based on Modified Shapley Value with Cost
Table 5
Revenue distribution in the hybrid channel supply chain.
| | Decision-making type | | Revenue distribution | Decentralize | Type me | Type mr | Type re | Traditional Shapley value | Shapley value with cost correction |
| | 8399.94 | 10416.58 | 11666.62 | 6250.00 | 4993.06 | 8565.71 | | 1742.19 | 1124.93 | 3291.67 | 3993.06 | 2693.91 | | 1075.60 | Integration with the manufacturer | 500.05 | 3680.56 | 1407.06 | | 11217.73 | 11541.52 | 12166.67 | 9541.67 | 12666.67 | 12666.67 |
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