|
| Variable | Item | Source | CITC | Cronbach’s α after removing the item |
|
| Media influence α = 0.803(0.825 after removing MI1) | MI1: I acquire the information of the ICH product mainly from media advertisement. | [40] | 0.472 | 0.825 |
| MI2: new report affects my choice of the ICH product. | 0.718 (0.712) | 0.704 (0.728) |
| MI3: the dissemination on authoritative media affects my decision of purchasing the ICH product. | 0.685 (0.731) | 0.719 (0.707) |
| MI4: I often query the consumption information about the ICH product online. | Removed for presurvey item analysis |
| M15: the online information of the ICH product affects my purchase decision. | 0.610 (0.605) | 0.756 (0.834) |
| Cultural identity α = 0.949 | Product cognition | CI1: ICH products should have rich cultural connotations. | [33, 41, 42, 43]; interview data | 0.675 | 0.947 |
| CI2: ICH products should have rich stories. | 0.679 | 0.947 |
| CI3: ICH products should be displayed in traditional forms. | 0.661 | 0.948 |
| CI4: I am very satisfied with the ICH product. | 0.704 | 0.947 |
| Emotional commitment | CI5: the ICH product is suitable for me in many ways. | 0.749 | 0.946 |
| CI6: the ICH product brings a sense of novelty. | 0.694 | 0.947 |
| CI7: the ICH product mirrors my belief. | 0.798 | 0.944 |
| Group identity | CI8: other consumers using the ICH product must have something in common with me. | 0.765 | 0.945 |
| CI9: I have a natural sense of intimacy for other consumers using the ICH product. | 0.778 | 0.945 |
| CI10: I am glad that other consumers using the ICH product treat me as one of them. | 0.747 | 0.946 |
| Cultural self-esteem | CI11: I am proud that ICH performance hit the stage of Spring Festival Gala. | 0.736 | 0.946 |
| CI12: I like the integration between innovation and tradition in ICH products. | 0.694 | 0.947 |
| CI13: I am concerned with the youngsters’ pursuit of popular culture products and neglection of ICH products. | 0.729 | 0.946 |
| CI14: any criticism of ICH products feels like an insult to me. | 0.726 | 0.946 |
| CI15: any praise of ICH products feels like a praise of me. | 0.753 | 0.945 |
| Product involvement α = 0.936 | PIn1: the ICH product is very important to me. | [15, 44] | 0 869 | 0.910 |
| PIn2: I am very interested in the ICH product. | 0.868 | 0.910 |
| PIn3: I associate myself with the ICH product. | 0.830 | 0.923 |
| PIn4: I will collect relevant information before buying the ICH product. | Removed for presurvey item analysis |
| PIn5: it is a great pleasure to buy the ICH product. | 0.829 | 0.923 |
| Willingness to buy α = 0.946 | PI1: I am interested in buying ICH products. | [45] | 0.885 | 0.925 |
| PI2: I will consider buying ICH products. | 0.917 | 0.915 |
| PI3: I will recommend ICH products to friends. | 0.817 | 0.946 |
| PI4: I may buy ICH products. | 0.865 | 0.931 |
|
