[Retracted] Media Influence and the Willingness to Buy Intangible Cultural Heritage Products: A Moderated Mediator Model

Table 2

Demographics of the respondents (n = 616).

Feature		Percentage (%)
Gender	Male	40.17
	Female	59.83
Age	18–25	45.79
	26–35	36.29
	36–45	11.66
	46–55	4.32
	56 and above	1.94
Monthly mean income	0–1,500 yuan	26.5
	1,501–3,000 yuan	23.17
	3,001–5,000 yuan	38.94
	5,001–8,000 yuan	10.67
	8,001–10,000 yuan	4.54
	10,000 yuan and above	3.46
Occupation	Educators	7.99
	Civil servants	8.42
	Public institution employees	10.37
	Professional and technical staff	2.38
	Corporate employees	10.58
	Freelancers	11.45
	Retired personnel	0.86
	Students	38.66
	Others	9.29
Education level	Senior high school and below	10.15
	Junior college	10.37
	Undergraduate college	64.58
	Postgraduate college	14.9