Research on the Online Spread of Rumors about the Quality and Safety of Agricultural Products in the New Media Era Using an Improved SEIRS Model

Table 1

The main parameters of the SEIRS model and their explanations.

Parameters	Definition	Explanation
	The growth rate of new netizens	The rate of growth in Internet users over time in the new media era
	Contact rate	The probability of ordinary netizens getting exposed to rumors about agricultural product quality and safety
	Infection rate	The probability of netizens exposed to rumors converting to spread netizens
	Immunity rate	The probability of exposed netizens converting to immune netizens without spreading rumors
	Cure rate	The probability of spread netizens converting to immune netizens
	Conversion rate	The probability of immune netizens converting to ordinary netizens