Design and Application of Genetic Algorithm Based on Signal Game and Newsboy Model for Optimizing Supply Chain

Table 2

Setting of relevant fixed parameters.

Parameter name	Parameter notation	Parameter range	Example parameter value
Perceived coefficient of supplier’s advertising investment			0.8
Supplier’s quality type			0.7
Manufacturer’s demand type			0.9
Seller’s marginal cost of products			0.3
Consumer demand coefficient for products			0.5
Supplier’s contribution weight for total utility			0.35
Manufacturer’s contribution weight for total utility			0.45
Seller’s contribution weight for total utility			0.2