[Retracted] A Prediction Model of Customer Churn considering Customer Value: An Empirical Research of Telecom Industry in China

Table 1

Variable interpretation.

Variable symbol	Variable title	Variable definition
Y	Churned user (loss)	It refers to the churn of users observed every month. 1 = user churn; 0 = user retention
X1	Average revenue per user (ARPU)	It refers to a measure of the revenue generated by one user per month
X2	Discharge of usage (DOU)	It refers to the data consumed by one user per month
X3	Current package value (pack-type)	It refers to the package amount corresponding to a customer’s mobile phone number
X4	Convergence business (contract)	Decide whether to sign a contract for broadband services: 1 = yes; 0 = no
X5	Complaint	A customer decides whether to make a complaint: 1 = yes; 0 = no