Research Article
[Retracted] A Prediction Model of Customer Churn considering Customer Value: An Empirical Research of Telecom Industry in China
Table 4
True confusion matrix for the evaluation of customer churn performance.
| | Month one | | 0 (observation retention) | 1 (observation churn) | | 0 (prediction retention) | 676 | 16 | | 1 (prediction churn) | 120 | 91 |
| | Month two | | 0 (observation retention) | 1 (observation churn) | | 0 (prediction retention) | 1070 | 46 | | 1 (prediction churn) | 185 | 100 |
| | Month three | | 0 (observation retention) | 1 (observation churn) | | 0 (prediction retention) | 1014 | 23 | | 1 (prediction churn) | 73 | 44 |
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