Research Article

[Retracted] A Prediction Model of Customer Churn considering Customer Value: An Empirical Research of Telecom Industry in China

Table 4

True confusion matrix for the evaluation of customer churn performance.

Month one0 (observation retention)1 (observation churn)
0 (prediction retention)67616
1 (prediction churn)12091

Month two0 (observation retention)1 (observation churn)
0 (prediction retention)107046
1 (prediction churn)185100

Month three0 (observation retention)1 (observation churn)
0 (prediction retention)101423
1 (prediction churn)7344