Evaluation of WeMedia Ads Marketing Based on the Demand of Internet Economy

Table 10

Estimated error variance.

Variable	Estimated error variance	SRMSSAR	Composite reliability	Variable	Estimated error variance	SRMSSAR	Composite reliability
E-MP111	0.372	0.075	4.621	E-MP222	0.351	0.049	7.468
E-MP112	0.267	0.062	4.195	E-MP223	0.307	0.053	7.531
E-MP113	0.205	0.047	4.152	E-MP231	0.652	0.077	8.705
E-MP114	0.273	0.051	5.709	E-MP232	0.243	0.065	4.138
E-MP121	0.231	0.035	4.067	E-MP233	0.317	0.046	5.729
E-MP122	0.107	0.032	3.215	E-MP234	0.802	0.098	9.035
E-MP123	0.112	0.152	4.812	E-MP311	0.527	0.041	7.421
E-MP211	0.253	0.095	6.827	E-MP312	0.103	0.036	3.219
E-MP212	1.072	0.092	7.136	E-MP313	0.114	0.158	4.814
E-MP213	0.624	0.035	6.531	E-MP314	0.981	0.105	9.732
E-MP214	0.329	0.068	8.759	E-MP321	0.863	0.089	9.187
E-MP221	1.013	0.056	7.127	E-MP322	0.325	0.027	5.759
E-MP11	0.309	0.093	3.135	E-MP31	0.437	0.053	5.706
E-MP12	0.862	0.098	7.112	E-MP32	0.425	0.089	8.579
E-MP21	0.472	0.057	8.831	E-MP1	0.726	0.081	8.572
E-MP22	0.175	0.032	9.156	E-MP2	0.518	0.062	7.351
E-MP23	0.493	0.058	5.831	E-MP3	0.467	0.048	9.514