Evaluation of WeMedia Ads Marketing Based on the Demand of Internet Economy

Table 4

Fitness of online marketing performance evaluation.

Test models for online marketing performance evaluation	Chi-square (χ^2)	Degree of freedom (DOF)	χ^2/DOF	Goodness of fit index (GFI)	Adjusted GFI (AGFI)	Comparative fit index (CFI)	Root mean square error of approximation (RMSEA)
Null model	1435.235	65	21.637	0.358	0.163	0	0.439
First-order one-factor analysis	285.351	56	5.352	0.562	0.274	0.532	0.347
First-order two-factor uncorrelated analysis	407.429	52	7.593	0.867	0.738	0.955	0.156
First-order two-factor correlated analysis	67.539	57	1.433	0.948	0.962	0.975	0.053
Second-order factor analysis	67.352	51	1.402	0.948	0.962	0.975	0.053
Recommendation	The smaller, the better.	The greater, the better.	<5	>0.9	>0.9	>0.7	<0.06