Research Article
Evaluation of WeMedia Ads Marketing Based on the Demand of Internet Economy
Table 5
Fitness of supplier performance evaluation.
| Test models for supplier performance evaluation | χ2 | DOF | χ2/DOF | GFI | AGFI | CFI | RMSEA |
| Null model | 1531.394 | 35 | 43.257 | 0.359 | 0.162 | 0 | 0.452 | First-order one-factor analysis | 753.265 | 29 | 29.392 | 0.592 | 0.297 | 0.543 | 0.345 | First-order three-factor uncorrelated analysis | 157.937 | 29 | 6.008 | 0.857 | 0.735 | 0.937 | 0.152 | First-order three-factor correlated analysis | 39.396 | 25 | 1.739 | 0.931 | 0.936 | 0.971 | 0.056 | Second-order factor analysis | 38.354 | 25 | 1.739 | 0.931 | 0.936 | 0.971 | 0.056 | Recommendation | The smaller, the better. | The greater, the better. | <5 | >0.9 | >0.9 | >0.7 | <0.06 |
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