Evaluation of WeMedia Ads Marketing Based on the Demand of Internet Economy

Table 6

Fitness of relationship benefit fitness.

Test models for relationship benefit	χ^2	DOF	χ^2/DOF	GFI	AGFI	CFI	RMSEA
Null model	1572.954	34	44.124	0.351	0.167	0	0.433
First-order one-factor analysis	731.24	28	28.122	0.585	0.217	0.567	0.322
First-order two-factor uncorrelated analysis	167.19	29	6.014	0.874	0.752	0.984	0.154
First-order two-factor correlated analysis	44.15	26	1.786	0.943	0.941	0.976	0.062
Second-order factor analysis	42.187	26	1.786	0.943	0.941	0.976	0.062
Recommendation	The smaller, the better.	The greater, the better.	<5	>0.9	>0.8	>0.9	<0.07