Evaluation of WeMedia Ads Marketing Based on the Demand of Internet Economy

Table 8

Test results on supplier performance evaluation model.

Index	Parameter estimation		Convergent validity
	Nonstandardized factor loading	SRMSSAR	Standardized factor loading	Square of multivariate correlation coefficient	Composite reliability	AVE
MP211	1		0.752	0.532	0.923	0.751
MP212	1.235	0.095	0.945	0.891
MP213	1.224	0.092	0.914	0.835
MP214	1		0.892	0.864
MP221	1.082	0.053	0.913	0.632	0.905	0.765
MP222	0.935	0.052	0.796	0.735
MP223	1		0.871	0.915
MP231	1.037	0.063	0.954	0.736	0.923	0.752
MP232	0.934	0.045	0.802	0.632
MP233	1.03	0.115	0.735	0.532
MP234	0.996	0.112	0.765	0.571