Evaluation of WeMedia Ads Marketing Based on the Demand of Internet Economy

Table 9

Test results on relationship benefit evaluation model.

Index	Parameter estimation		Convergent validity
	Nonstandardized factor loading	SRMSSAR	Standardized factor loading	Square of multivariate correlation coefficient	Composite reliability	AVE
MP311	1		0.593	0.352	0.792	0.535
MP312	1.372	0.153	0.635	0.451
MP313	1.284	0.166	0.732	0.516
MP314	1.125	0.152	0.674	0.432
MP321	1.075	0.14	0.631	0.458	0.762	0.531
MP322	1.043	0.13	0.622	0.471