Research Article

Game Analysis of Supply Chain Enterprises’ Choice of Carbon Emission Reduction Behavior under Environmental Regulation and Consumers’ Low Carbon Preference

Table 1

Payment matrix of both parties in the game of carbon emission reduction investment behavior of supply chain enterprises.

SupplierManufacturer
Adopt carbon emission reduction investment xNon adopt carbon emission reduction investment 1 − x

Adopt carbon emission reduction investment y

Non adopt carbon emission reduction investment