Pricing Decisions and Online Channel Selection Strategies in Dual-Channel Supply Chains considering Block Chain

Figure 1

Dual-channel supply chain models. (a) Dual-channel supply chain models without block chain technology. (A) ND model: without block chain technology. On the one hand, in the distribution sales model, the manufacturer sells the product at wholesale price to the e-commerce platform. Then, the e-commerce platform sells the products to the customer at the retail price . On the other hand, in the direct sales model, the manufacturer sells the product directly to the customer at the retail price . (B) NW model: without block chain technology, on the one hand, in the delegation sales model, the manufacturer sells the product to the customer at the retail price . The e-commerce platform publishes the selling information to encourage customers to purchase the products, and it receives a certain sales commission . On the other hand, in the direct sales model, the manufacturer sells the product directly to the customer at the retail price . (b) Dual-channel supply chain models with blockchain technology. (C) YD model: with block chain technology, the manufacturer introduces block chain technology to transform the firm’s original online platform, so that it acts as both an inspection platform and a sales platform at the same time. The e-commerce platform should pay the inspection fee to the manufacturer. On the one hand, in the distribution sales model, the manufacturer sells the product at the wholesale price to the e-commerce platform. The e-commerce platform then sells the products to the customer at the retail price . On the other hand, in the direct sales model, the manufacturer sells the products directly to the customer at the retail price . (D) YW model: with block chain technology, the manufacturer introduces block chain technology to transform the firm’s original online platform, so that it acts as both an inspection platform and a sales platform at the same time. Similarly, the e-commerce platform should pay the inspection fee for the manufacturer. On the one hand, in the delegation sales model, the manufacturer sells the product to the customer at the retail price . The e-commerce platform publishes the selling information to encourage customers to purchase the products, and it receives a certain sales commission . On the other hand, in the direct sales model, the manufacturer sells the product directly to the customer at the retail price .

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