Research Article

Pricing Decisions and Online Channel Selection Strategies in Dual-Channel Supply Chains considering Block Chain

Table 1

Description of main parameters and variables.

SymbolsDescriptions

The basic potential market demand
The cross-elasticity price coefficient between two channels
Sensitivity coefficient for product inspection and evaluation
Sensitivity coefficient that the product inspection result is false probability
The manufacturer's unit retail cost in dual sales channels
The unit commission rate charged by the e-commerce platform
In model , the product’s wholesale price in the online distribution sales channel
In model , the product’s premium price in the online distribution sales channel
In model , the retail price in the online distribution (delegation) sales channel
In model , the retail price in the online direct sales channel
With block chain technology, the unit verification fee paid by the e-commerce platform to the manufacturer
The fixed fee paid by the manufacturer due to block chain technology
In model , the market demand in the online direct sales channel
In model , the market demand in the online distribution (delegation) sales channel
In model , the manufacturer’s profit
In model , the e-commerce platform’s profit
Model selection: represents the online direct + online distribution sales model without block chain technology, represents the online direct + online distribution sales model with block chain technology, represents the online direct + online delegation sales model without block chain technology, and represents the online direct + online delegation sales model with block chain technology