Pricing Decisions in Dual-Channel Supply Chain considering Different Fairness Preferences and Low-Carbon Advertising Level

Table 2

Variables and descriptions.

Variables	Descriptions
	Potential size of demand markets
	Sales volumes of online retailers and offline stores under four decisions
	The probability that consumers purchase low-carbon products online and offline
	The price sensitivity coefficient of consumers
	The transfer coefficient of consumers’ demand to the difference in low-carbon advertising level
	Production cost
	Wholesale price
	Retail prices of online retailers and offline stores under four decisions
	Low-carbon advertising level of online retailers and offline stores under four decisions
	Profits of online retailers, offline stores, and suppliers under FNDD
	Utilities of online retailers, offline stores, and suppliers under NBFDD and AFDD
	Overall profits of suppliers, online retailers, and offline stores under four decisions
	The Nash bargaining fairness concerns coefficient for online retailers, offline stores, and suppliers
	The horizontal and vertical fairness concerns coefficient