Research Article

Pricing Decisions in Dual-Channel Supply Chain considering Different Fairness Preferences and Low-Carbon Advertising Level

Table 3

Optimal pricing, sales volumes, and profits of supply chain members under four decisions.

Fair and neutral decentralized decision-making (FNDD)Decentralized decision-making considering Nash bargaining fairness concerns (NBFDD)Decentralized decision-making considering absolute fairness concerns (AFDD)Fair and neutral centralized decision-making (FNCD)

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