Examining and Expanding the Expectancy Disconfirmation Model: Evidence from Rural China

Table 2

Correlation matrix of variables.

	1	2	3	4	5	6
1. Trust	—	—	—	—	—	—
2. Responsiveness	0.258	—	—	—	—	—
3. Awareness	0.341	0.494	—	—	—	—
4. Expectations	0.338	0.402	0.46	—	—	—
5. Performance	0.125	0.149	0.170	0.371	—	—
6. Disconfirmation	−0.062	−0.074	−0.085	−0.184	0.339	—
7. Satisfaction	0.052	0.062	0.071	0.154	0.406	0.449

Significant at  < .05; Significant at < 0.01.