Research Article
Examining and Expanding the Expectancy Disconfirmation Model: Evidence from Rural China
Table 3
Comparisons of path coefficients with earlier studies.
| | This study Rural | Van Ryzin (2004) Urban | Van Ryzin (2006) Local government |
| Expectations —> performance | 0.32 | 0.34 | 0.35 | Expectations —> disconfirmation | −0.36 | −0.68 | 0.03 | Performance —> disconfirmation | 0.45 | 0.40 | 0.68 | Expectations —> satisfaction | 0.14 | 0.69 | 0.10 | Performance —> satisfaction | 0.22 | 0.20 | 0.41 | Disconfirmation —> satisfaction | 0.40 | 0.67 | 0.49 |
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