Research Article

Examining and Expanding the Expectancy Disconfirmation Model: Evidence from Rural China

Table 3

Comparisons of path coefficients with earlier studies.

This study
Rural
Van Ryzin (2004)
Urban
Van Ryzin (2006) Local government

Expectations —> performance0.320.340.35
Expectations —> disconfirmation−0.36−0.680.03
Performance —> disconfirmation0.450.400.68
Expectations —> satisfaction0.140.690.10
Performance —> satisfaction0.220.200.41
Disconfirmation —> satisfaction0.400.670.49