Explaining the Effective Factors on Digital Transformation Strategies in the Telecom Industry of Iran Using the Delphi Method

Table 2

Summarizing expert opinions.

Criteria	Code	Subcriteria	1	2	3	4	5	Ave 1	Ave 2	Ave 3	O1	O2	O3
Customer	CU2	Customer experience	0	0	0	6	8	3.71	4.07	4.57	1.14	0.93	0.70
	CU3	Customer touch point	0	0	0	8	6	3.64	3.86	4.43	0.93	0.81	0.65
	CU4	Customer insight	0	0	4	5	5	3.64	3.64	4.07	1.29	0.99	0.87
Business model	BM1	Digitally modified system	0	0	1	5	8	4.36	4.43	4.50	0.74	0.67	0.63
	BM2	New digital business	0	0	1	7	6	4.21	4.29	4.36	0.78	0.76	0.72
Culture	CUL1	Train	0	0	0	4	10	4.71	4.71	4.71	0.36	0.28	0.28
	CUL2	Awareness	0	0	0	2	12	4.86	4.86	4.86	0.83	0.83	0.83
	CUL3	Organizational mindset	0	0	4	6	4	3.93	3.93	4.00	0.84	0.79	0.71
Workforce	WO1	Digital skills	0	0	0	6	8	4.43	4.43	4.57	0.83	0.83	0.80
	WO2	Mindset	0	0	0	8	6	4.36	4.36	4.43	0.63	0.63	0.60
	WO3	New talent and creativity	0	0	0	9	5	3.93	4.07	4.36	1.07	0.98	0.88
Governance	GO1	Leadership	0	0	2	4	8	4.36	4.36	4.43	0.84	0.84	0.79
	GO2	Policy	0	0	0	5	9	4.50	4.50	4.64	0.76	0.76	0.74
	GO3	Policies and rules and regulations	0	0	0	7	7	4.43	4.50	4.50	0.65	0.59	0.59
	GO4	Sustainability (environmental, social, and economic)	0	0	2	4	8	4.43	4.43	4.43	0.67	0.67	0.67
	GO5	Operation	0	0	0	6	8	4.57	4.57	4.57	0.93	0.71	0.71
	GO6	Agile	0	0	0	4	10	4.64	4.64	4.71	0.28	0.21	0.21
Technology	TEC1	Infrastructure (spatial technologies, virtualization, SDN/NFV, 5G, cloud, and quantum processors)	0	0	1	4	9	4.57	4.57	4.57	0.65	0.65	0.65
	TEC2	Applications (open architecture, microservices, etc.)	0	0	3	3	8	4.36	4.36	4.36	0.84	0.84	0.84
	TEC3	New technology trends (blockchain, IoT, 3D printers, UAVs, etc.); cognitive technologies (artificial intelligence, machine learning, robotics, and natural language processing); digital reality (augmented reality and virtual reality)	0	0	0	6	8	4.57	4.57	4.57	0.51	0.51	0.51
	TEC4	Security (identification tools, cyber security, etc.)	0	0	1	4	9	4.57	4.57	4.57	0.65	0.64	0.64
	TEC5	Data (data sovereignty, etc.)	0	0	0	12	2	3.57	3.57	4.14	0.65	0.65	0.65
	TEC6	Communication (social networks, etc.)	0	0	0	10	4	3.64	3.64	4.29	0.63	0.63	0.63