Ordering Decisions of Supply Chain with Competition and Dual-Fairness Concern

Table 2

Notations.

Parameters
	Wholesale price
Pi	The retail price of retailer i
A	The market size
B	The sensitive coefficient
Λ	The coefficient of vertical fairness concern
Φ	The coefficient of horizontal fairness concern
Decision variables
qi	The market demand of retailer i
Profit functions
πm	The profit of supplier
πi	The profit of retailer i